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Wordfaire enables users to blog in real time. The application is intended to make blog writing easier and updating faster. Unlike Twitter, users can send longer updates using Wordfaire. The application also allows its users to embed their live blog on their website or other online resource. This feature is still being tested, but promises to offer a great convenience to bloggers. Additional features are still on the horizon for Wordfaire, including monetization capabilities. At this time, the application offers an easy to use way to quickly and painlessly update blogs. Users can also sign in with an existing Twitter, Facebook or Google account, making Wordfaire even more convenient for users who prefer fewer passwords when managing their accounts and blogs.

Wordfaire is a product of the web application development group, Runway 7. The team includes Amrita Fredrick, Charan Balakrishnan, Justin O’Beirne and Sudhir Jonathan. The company was founded in January of 2011 and is currently based out of Chennai, India. Runway 7 hopes to improve the available online tools that small businesses currently use to manage and grow their brands.

There are many places to create a new blog. The concept of blogging has been around for a long while now. Wordfaire takes that concept and makes it faster and easier. Users can create a blog on Wordfaire and update it instantly in real time. This reduces the delay between posts and encourages the blogger to maintain a regular update schedule.

The Wordfaire website welcomes visitors with a simple design. The homepage features a great deal of white space against black lettering. Hints of color are found throughout in the form of stylized logo buttons featuring Facebook, Twitter and Gmail. The font choices and design sound somewhat bland, but actually work well together to create a unique atmosphere to begin building real time blogs.

A new user can log in to Wordfaire using their Twitter, Facebook or Google account. To get started, the user can click on one of the three stylized logo buttons featured prominently at the center of the Wordfaire homepage. At this time, Wordfaire does not offer a registration form alternative. Users who are interested in using the application must log in using one of these three accounts. Wordfaire is still improving, so it is possible that more options could be added later on.

Many other blog websites offer free access to users. Wordfaire is no different. The application is available to all users for free. All the user has to do is log in with their Twitter, Facebook or Google credentials, provide a blog title and desired Wordfaire URL and begin blogging. The free access is definitely a good choice for Wordfaire, giving it the ability to compete with other similar sites. The Wordfaire homepage also notes that tasteful advertisements may be added later to help pay the bills, which is a fair trade off for a free application.

Wordfaire is an interesting tool for anyone who wants or likes to blog. The application works with any type of blog theme. The content and creativity is left entirely up to the user. Wordfaire simply makes it easier and quicker to update blogs. The application might be more appealing to those who want to save time when blogging regularly.

• Log in with a Google, Facebook or Twitter account
• Create a new blog on Wordfaire
• Choose your blog’s URL and title
• Decrease the amount of time needed to update blogs
• Embed real time blogs on your websites

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